It sounds so nice and since 1999, a bazillion animals have gotten adopted thru this cosponsored program. It even made the opening bell of the Stock Exchange this week, making folks feel all warm and fuzzy. I'm betting they haven't documented the number of returns of these pets in the days following the holidays. I worry much more about the animals that aren't returned, but thrown outside, given away or just abandoned.
Ironically here in Houston on the same day as the seven dogs were posed at the Stock Exchange, the TV news had a story from a shelter, showing all the empty cages and saying "Sadly, many of these pets will be returned"
The pet industry needs to work in tandem on this issue. Pets are NOT for holidays
or birthdays. The concept of promoting pets at Christmas to deflect puppy mills
makes no sense to me, as many of the puppy mill buyers want the tiny and small dogs which are in the minority at shelters.
If Iams wants to save a really large number of pets, they should organize a "Get Your
Christmas Pet in July" promotion. The number of puppies and kittens killed in Houston Texas in the summer months is staggering, yet in December shelters run out.
Let's balance this supply/demand cycle folks! It's so much better for the animal to enter a new environment free of holiday stresses, they have enough with which to contend already. Granted, it's not quite as exciting, but the pictures of crates
full of kittens should be an exciting concept when the tide can be turned for many more of those precious faces.